The design team of Hyundai calls the look of the car part of their fluidic sculpture architecture. We are not sure if the LED display panel on the grille of the car is part of that idea. We are more however interested with the plug-in hybrid engines of the vehicle.

The Korean carmaker considers the Blue-Will as their concept car which serves as testing grounds for their new ideas. These ideas focus on the future trend of Hyundai hybrid vehicles rolling out of their assembly plants. Some of the cars in the production line up include the 2011 Sonata BlueDrive hybrid due this 2010 with a 2012 model which will will be a plug-in hybrid unit.

Hyundai insiders say that their plug-in units will be dedicated hybrids which will use body designs different from the platform used by the gasoline models. The Blue-Will made its first appearance during the Seoul Auto Show in 2009. The Detroit Auto Show participation is Blue-Will’s North American debut.

The Blue-Will provides enough range on a single charge if it will be based on a recent study that suggests drivers travel daily on an average of 40 miles. The car also uses a lighter battery technology using lithium-polymer cell which utilizes electrolyte in a solid polymer form. Other lithium ion designs make use of the electrolyte in its liquid form. The technology permits Hyundai to pack 16 kW-hr battery compared to what is expected in the Toyota Prius Plug-in Hybrid.

Hyundai released the fuel mileage numbers at 50 to 55 miles per gallon driving as a hybrid and about 100 mpg as plug-in hybrid. Overall range comes at 650 miles.

Hyundai revealed its Blue-Will, a concept plug-in hybrid car, in March and officially gave the industry a hint of its intentions of releasing a hybrid sports car. The Korean car maker also suggested that any car based on the concept car has a good chance of reaching their American consumers.

The research and development team of Hyundai officially confirmed the target date of the release of their plug-in hybrid sports car and said that it will meet head on the competitions like the 2011 Chevrolet Volt and the Toyota Prius.

Hyundai aims to be the leader in terms of fuel mileage and use of alternative fuels. Making money on hybids is the ultimate goal and Hyundai might just do it in showing off their advancements in technology.

The Blue-Will which will basically serve as the platform of their future vehicles was developed at their home R&D center in South Korea. Under its hood is a 1.6L petrol engine primarily used to charge the lithium polymer batteries. The battery powers an electric motor which rolls the front wheels. Running on electric power alone, the car can go for 40 miles which is just the same range as the 2011 Chevrolet Volt.

The total output of the engine is about 154hp and may not be close enough to a sports car. Hyundai might boost it up for production. Electric cars also behave a bit differently than the usual vehicle because of the torque it can produce.